Consumer attitudes towards mobile marketing in the smart phone era
نویسندگان
چکیده
منابع مشابه
Consumer attitudes towards mobile marketing in the smart phone era
This exploratory study adds to the very limited prior research on consumer attitudes toward mobile marketing in the context of smartphone technologies and applications, and specifically their response to the use of QR codes. An online questionnaire-based survey was conducted to gather data from a convenience sample of mobile phone users in the UK. The study suggests that as consumers move from ...
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ژورنال
عنوان ژورنال: International Journal of Information Management
سال: 2013
ISSN: 0268-4012
DOI: 10.1016/j.ijinfomgt.2013.06.004